The Non-Designer’s Canva Playbook · Maxime Bodereau
Designed to
Sell
A practical book for making visuals that sell without becoming a designer — with less decoration and more decisions.
Selected excerpts. Not a summary in disguise.
Hierarchy
Only one thing can win.
If everything is bold, nothing is. If every word is urgent, the reader does not know where to begin. Choose the thing that needs to win, then give it a visible difference.
The template
Canva is not the problem.
The problem is not that you use a template. The problem is that you do not know which decision the template already made for you.
The test
Your work screen lies.
Look at the design on a phone. Does the promise hold up in one second? Can you read the title without zooming? If the hierarchy disappears, it was never there.
Who it’s for
For people making their own visuals — who finally want to know what to choose.
Designed to Sell is for entrepreneurs, independent creators, and small teams working in Canva or a similar tool without piling on effects.
Its argument is simple: amateur design does not always lack taste. It often lacks decisions. The book gives you concrete tests for prioritizing a poster, post, or page and building a system that holds up when time runs short.
The rest is in the book
You’ve read enough to know
whether you want to continue.
Buy the book on Gumroad ↗
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